Magnum revives Pleasure Store pop-up

Unilever ice cream brand Magnum is hosting its pop-up Pleasure Store for the third year running, giving consumers the chance to make their own Magnum by choosing different elements.

This year's Magnum Pleasure Store is located near Bond Street station
This year's Magnum Pleasure Store is located near Bond Street station

The pop-up store, located in London's South Molton Street, opens today (1 June). Consumers can make their own Magnums by choosing ice cream, chocolate and sprinkles and are encouraged to share their choices on Instagram. 

The concept is also celebrating the launch of the Magnum Double range and consumers will get the opportunity to make 'double-dipped' ice cream - made with two layers of chocolate and a layer of sauce.

Exotic toppings include black lava sea salt and rose petals. Magnum hosted a party in April for the launch of its Double range. 

The store features a series of images captured by iconic fashion photographers Mert Alas and Marcus Piggott and starring supermodel, Kendall Jenner, which are also celebrating the launch of Magnum Double. The pop-up store is open until mid-September. 

Last year's Pleasure Store proved so popular that its scheduled opening was extended by two weeks

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now