Magnum "The ceremony" by Lola MullenLowe

Unilever ice-cream brand Magnum depicts a wedding between two women to illustrate the brand's view on pleasure, diversity and acceptance.

Set to a cover of Bob Marley’s Is This Love by Corinne Bailey Rae, the film aims to inspire people to experience more pleasure by being true to themselves. It is on air in Australia and will roll out in additional markets around the world.

The ad was created by Lucas Reis, Tomás Ostiglia, André Toledo and Hetu Negri at Lola MullenLowe and directed by Martin Werner through Proppa&Bacon.


Client contact
Chief creative officer
Executive creative director
Global creative director
Global business director
Global account director
Head of strategic planning
Senior planner
Art director
Account manager
Production house
Executive producer
Music supervisor
Copyright title(s)