Maher Bird founders set up Cold Eye

Mark Tomblin and Phil Bird, two of the founding partners of Maher Bird Associates, have set up a new agency, Cold Eye, with a third partner, Stuart Woodington.

Mark Tomblin and Phil Bird, two of the founding partners of Maher

Bird Associates, have set up a new agency, Cold Eye, with a third

partner, Stuart Woodington.



Tomblin and Bird were both ousted from Maher Bird last year.



The name Cold Eye, which is taken from a poem by William Blake, aims to

convey the trio’s dispassionate approach to communications. ’We set out

to solve people’s problems without preconceived ideas of where the

solutions will be found,’ Tomblin said.



’There is too often a divorce between strategic and creative thinking.

By bringing the two together we can work more effectively and

efficiently,’ he added.



Tomblin had been in talks with Paul Twivy about the start-up of Circus,

but decided to concentrate on his own project instead. He has worked in

advertising for 16 years, including ten years as an account handler at

Benton & Bowles, as well as stints at WCRS, Leagas Delaney and CDP.

After two years as a management consultant, he returned to advertising

in a new role as the planning director at Maher Bird.



Bird helped to set up Matador, a below-the-line agency, for Simons

Palmer Denton Clemmow and Johnson in 1990, before establishing Maher

Bird, also funded by Simons Palmer, in 1994.



Woodington, a copywriter, has worked at McCann-Erickson, J. Walter

Thompson, Wunderman Cato Johnson and Leo Burnett, where, in 1994, he was

made creative director for direct marketing. He also partnered Phil Bird

at Maher Bird before leaving in April 1997, and while there won a silver

at the Campaign Press Awards.



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