Mark Tomblin and Phil Bird, two of the founding partners of Maher
Bird Associates, have set up a new agency, Cold Eye, with a third
partner, Stuart Woodington.
Tomblin and Bird were both ousted from Maher Bird last year.
The name Cold Eye, which is taken from a poem by William Blake, aims to
convey the trio’s dispassionate approach to communications. ’We set out
to solve people’s problems without preconceived ideas of where the
solutions will be found,’ Tomblin said.
’There is too often a divorce between strategic and creative thinking.
By bringing the two together we can work more effectively and
efficiently,’ he added.
Tomblin had been in talks with Paul Twivy about the start-up of Circus,
but decided to concentrate on his own project instead. He has worked in
advertising for 16 years, including ten years as an account handler at
Benton & Bowles, as well as stints at WCRS, Leagas Delaney and CDP.
After two years as a management consultant, he returned to advertising
in a new role as the planning director at Maher Bird.
Bird helped to set up Matador, a below-the-line agency, for Simons
Palmer Denton Clemmow and Johnson in 1990, before establishing Maher
Bird, also funded by Simons Palmer, in 1994.
Woodington, a copywriter, has worked at McCann-Erickson, J. Walter
Thompson, Wunderman Cato Johnson and Leo Burnett, where, in 1994, he was
made creative director for direct marketing. He also partnered Phil Bird
at Maher Bird before leaving in April 1997, and while there won a silver
at the Campaign Press Awards.