Maher Bird Associates has promoted Graham Kerr to the position of chairman in addition to his existing role of creative director.
Kerr will continue to work alongside chief executive Stephen Maher, managing director Graham Monk, and the MBA board, as well as continuing with all his current duties.
Maher said: "This recognises Graham's significant contribution to MBA's success to date. Importantly, it recognises the creative heart of this agency and the key role I believe he will play in the continued stewardship of this business."
"It's quite an unusual thing for creative directors to be chairman," says Kerr. "I deal with everybody in the agency every day. I have a feel for the vibe. I'm not going to do the pin stripe suits and big fat cigar thing."
Looking after the well-being of the agency will be Kerr's main job. "Clients will see that I am driving the agency. It also shows how importantly Steve and Graham view the creative department."
Kerr denies his promotion signals a replacement creative director will be brought in: "That has never been on the agenda it has not been discussed. Last year we had a great new business run but this year we want to ramp up the creative reputation."
Kerr joined MBA in its first year in 1994 as art director from Euro RSCG. He took up the reins as creative director in 1997 after Maher ousted the remaining co-founders and then creative directors, Phil Bird and Steve Deput.