Maher Bird Associates has unveiled its latest work for
DaimlerChrysler's Smart car.
The press ad is designed to highlight Smart's 24 new dealerships
It uses festive imagery with a Christmas tree but the usual baubles are
replaced by Smart cars.
The copy explains how the car is now available in a right-hand drive
version and encourages readers to give a Smart car to someone they love
as a Christmas present. The advertising will run in colour pages of the
The Smart car has principally been promoted as a city car and the
company is now targeting dealerships in urban areas including
Manchester, London and Birmingham.
Anke von Platen, Smart's marketing manager, said: "It is important
people can have access to the car nationwide."
The ad was art directed by Martin Pierson and written by Graham
Media planning and buying was through BJK&E.