Maher Bird unveils ads for UR wired.com

Maher Bird Associates is launching its first work for the internet gaming company, UR wired.com.

Maher Bird Associates is launching its first work for the internet

gaming company, UR wired.com.



The pounds 1 million campaign stars a fat bald man who takes on the

personas of games characters and picks fights with the unlikeliest

people. His lack of success reinforces the message that gaming is best

conducted from the armchair. The endline is: ’If gaming is your world,

it’s best you stay at home.’ The ad will run on terrestrial and

satellite TV, supported by ads in the men’s and computer press.



The campaign, which will break next week, was written, art directed and

directed by Martin Pierson at Maher Bird through the production company,

Tele-An. Media is handled by John Ayling & Associates.



This week the UK MSN Gaming Zone and the online games magazine, GameSpot

UK, picked UR wired.com as the exclusive retail link for their websites.



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