Maher Bird Associates has unveiled its launch work for First
Quench, the new company created out of the merger of the Victoria Wine
and Thresher off-licence chains.
The agency has created a press and poster campaign to support the launch
of the First Quench-owned drinks superstore, Martha’s Vineyard, on the
outskirts of Bristol. Martha’s Vineyard is designed to compete with
off-licences that specialise in bulk-selling, such as Majestic
Wines.
The campaign, which will run as six- and 48-sheet posters and in the
local press, focuses on the variety of drinks available at the
store.
In one execution, rows of bottles of white wine are accompanied by the
line, ’More great whites than the barrier reef’, while in another,
bottles of red wine are pictured with the words, ’More reds than the
People’s Republic of China’. The third features beer cans and the line,
’It’s like the Munich beer festival without the Germans’.
Graham Kerr, creative director of MBA, said: ’The creative idea
dramatises the fact that the store has mountains of great products -
that’s what makes Martha’s Vineyard distinctive.’
The ads were created by Graham Kerr and media was planned and bought
through Optimedia.
