Maiden hires Pugh to take marketing lead

David Pugh, the former chief executive of Mills & Allen, is returning to the poster industry as the new managing director, sales and marketing, of Maiden Outdoor.

David Pugh, the former chief executive of Mills & Allen, is

returning to the poster industry as the new managing director, sales and

marketing, of Maiden Outdoor.



Pugh, who left M&A in July after the company was bought by JCDecaux,

will join Maiden in January. He takes over from Francis Goodwin, who

will now work alongside Maiden’s chief executive, Ron Zeghibe, to

develop the company’s business base both in the UK and

internationally.



Pugh will take on responsibility for the poster contractor’s day-to-day

revenue generation and management of the existing UK business. He said

his primary focus will be ’to re-emphasise the power of the 48-sheet

poster’.



Maiden has come under the spotlight in recent months for its poor

financial performance in the first half of this year, when the company

made a pounds 1 million loss. The downturn was partly blamed on a trend

away from 48-sheets.



Pugh said that Maiden is well placed to champion the 48-sheet poster

because most of its roadside stock falls into this category. He added

that he was not planning an overhaul of the sales and marketing

functions at Maiden.



Pugh’s appointment has been welcomed by other outdoor specialists. Alan

Simmons, chief executive of Concord, said that he was a good hiring for

Maiden, adding that Pugh’s task will be to ’take a strong marketing base

and translate that into a strong sales base’. Steve Bond, client

services director of Posterscope, said that Pugh is ’widely rated in the

industry’.



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