Maille, the Unilever-owned condiments brand, has released a humorous online ad featuring a voiceover by Joanna Lumley. Adam & Eve/DDB created the spot, which features a young man having an awkward dinner-party conversation with an older female guest about her sex life. At the end, Lumley chips in to say that you’ll be remembered for the right reasons if you gift your host a jar of Maille’s gourmet mustard. The work was created by Alex Lucas and Jon Farley, and directed by James Rouse – who shot Adam & Eve/DDB’s successful Marmite and Harvey Nichols spots in 2013 – through Outsider. Media was handled by Mindshare.
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