In an effort to end gender stereotypes, brands are showcasing their female engineers on social media as part of the viral #ILookLikeAnEngineer initiative.
Isis Wenger, a platform engineer at cloud-based identity management company OneLogin, started the campaign earlier this week after a recruitment ad she was featured in received sexist backlash on social media.
"I didn’t want or ask for any of this attention, but if I can use this to put a spotlight on gender issues in tech, I consider that to be at least one win," Wenger wrote in a blog post.
She explained in the post that she started the #ILookLikeAnEngineer campaign to "redefine" what an engineer should look like.
In addition, Wenger has created a website for people to share their stories and experiences relating to diversity issues in tech. She is also hosting an event next week in San Francisco to continue the conversation.
Some of the world’s biggest brands got involved with the campaign by posting pictures and highlighting the talents of their female engineers.
3D Systems
Kim is an #ME who helps us develop #3Dprinting for medical devices #ILookLikeAnEngineer http://t.co/nK2ndZlWYl pic.twitter.com/RfP2WWCe2G
— 3D Systems (@3dsystemscorp) August 6, 2015
Bloomberg
Satya Kovvuri from @Bloomberg R&D: "I program during the day, when I'm not busy having fun" #ilooklikeanengineer pic.twitter.com/4uoTNGlNCG
— Bloomberg Labs (@BloombergLabs) August 6, 2015
Cisco
RT @marbeg22 I like to travel, to take photos, to bake cookies, to party and to write CLI #ILookLikeAnEngineer #WeAreCisco ??
— Cisco Press (@CiscoPress) August 6, 2015
Comcast
Way to rock #ILookLikeAnEngineer, Leslie! Learn more about she builds for @Xfinity >> https://t.co/R1WnGmd0Gm https://t.co/sxTY86jtsl
— Comcast Careers (@comcastcareers) August 6, 2015
DuPont
We celebrate diversity among our engineers & all employees, each working in their own unique way to make a difference. #ilooklikeanengineer
— DuPont News (@DuPont_News) August 6, 2015
Fujitsu
This engineer is a new mom! #ILookLikeAnEngineer pic.twitter.com/af8cYivXGd
— Fujitsu FNC (@FujitsuFNC) August 6, 2015
General Electric
Meet Reema, Executive Director of Software Engineering for @GEsoftware. #ILookLikeAnEngineer pic.twitter.com/yXGaX23sxN
— General Electric (@generalelectric) August 6, 2015
General Motors
.@GM has a diverse array of talented engineers around the world and I'm honored to lead them. #ILookLikeAnEngineer pic.twitter.com/sDSBiiJYtd
— Mary Barra (@mtbarra) August 5, 2015
Getty Images
We're proud to support a message that matters. Our Seattle team with a group #ILookLikeAnEngineer message. pic.twitter.com/K9osiLyixQ
— Getty Images (@GettyImages) August 6, 2015
Girl Scouts
With Girl Scouts you can use your voice to be what you want to be! #STEM #ILookLikeAnEngineer http://t.co/aFZAxbTY7r pic.twitter.com/zEvvTdICOH
— Girl Scouts (@girlscouts) August 4, 2015
GlaxoSmithKline
We ?? Conchita, a PhD and manufacturing engineer, for breaking down stereotypes #ilooklikeanengineer pic.twitter.com/j4znGMI63Y
— GSK US (@GSKUS) August 6, 2015
Honda
Honda is only as strong as its workforce, which strives to be diverse and inclusive: https://t.co/3sqIxu6P8Z #ILookLikeAnEngineer
— Honda In America (@HondaInAmerica) August 6, 2015
It's not what you look like, it's what you can accomplish. #ILookLikeAnEngineer https://t.co/9KtZfzzU2W
— LinkedIn (@LinkedIn) August 6, 2015
Microsoft
Microsoft women share in the movement tearing down gender stereotypes: http://t.co/fSnIIR4plF #ILookLikeAnEngineer pic.twitter.com/TnAakuGv2F
— Microsoft Careers (@MicrosoftJobs) August 6, 2015
PricewaterhouseCoopers
Our women engineers disrupt stereotypes with #ILookLikeAnEngineer. #STEM pic.twitter.com/YGb2aYyjMG
— PwC US Careers (@PwC_US_Careers) August 6, 2015
Royal Navy
A reminder about women in engineering in the Royal Navy #ILookLikeAnEngineer https://t.co/GcwfFal9dE
— Royal Navy (@RoyalNavy) August 5, 2015
Xerox
Lauren Haskin is an electrical advanced manufacturing engineer at Xerox. #ILookLikeAnEngineer pic.twitter.com/gj4MU47NCj
— Xerox (@XeroxCorp) August 6, 2015
Zoosk
Some of our Zoosk Engineers! #ILookLikeAnEngineer pic.twitter.com/Ekj5XWBec6
— Zoosk (@Zoosk) August 6, 2015
This article first appeared on prweek.com.
