Major brands demolish gender stereotypes with #ILookLikeAnEngineer campaign

Major brands demolish gender stereotypes with #ILookLikeAnEngineer campaign

In an effort to end gender stereotypes, brands are showcasing their female engineers on social media as part of the viral #ILookLikeAnEngineer initiative.

Isis Wenger, a platform engineer at cloud-based identity management company OneLogin, started the campaign earlier this week after a recruitment ad she was featured in received sexist backlash on social media.

"I didn’t want or ask for any of this attention, but if I can use this to put a spotlight on gender issues in tech, I consider that to be at least one win," Wenger wrote in a blog post.

She explained in the post that she started the #ILookLikeAnEngineer campaign to "redefine" what an engineer should look like.

In addition, Wenger has created a website for people to share their stories and experiences relating to diversity issues in tech. She is also hosting an event next week in San Francisco to continue the conversation.

Some of the world’s biggest brands got involved with the campaign by posting pictures and highlighting the talents of their female engineers.

3D Systems






General Electric

General Motors

Getty Images

Girl Scouts






Royal Navy



This article first appeared on


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content