Making Tesco great again

Alison Hoad, the chief strategy officer of Bartle Bogle Hegarty London, reveals how the stalwart British supermarket turned around its fortunes.

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1 How the BBC made a stop-motion Christmas ad to capture real British life

BBC One's acclaimed Christmas ad ditches festive clichés and uses a new animation technique to tell a story of togetherness. Brittaney Kiefer talks to the creators about how they pulled it off.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).