The making of Toyota 'Get your energy back' ad

Projection mapping, 3D animation and 100,000 lumens of light power were all required to transform a Toyota Auris Hybrid into a canvas throbbing with recycled energy in London's Shoreditch

Toyota's latest ad campaign, launched yesterday (7 October), illustrates how the Auris Hybrid recycles the energy it uses while it is being driven.

Glue Isobar developed the idea and its creative team used various special effects to light up the surface of the car as passersby watched the process.

The ad was produced by glue Isobar's digital film unit, Superglue, which counts Gavin Rothery, the VFX expert behind the special effects on the Bafta award-winning film 'Moon', as one of its team members.