SectorGovernment / Non-profit
Malaria No More UK has enlisted Grammy Award-winning Nigerian artist and activist Yemi Alade for a campaign coinciding with World Malaria Day.
The animated spot declares malaria as "the deadly disease that is still in our futures," with fatal impacts for parents and children alike. "We won’t let you steal from us anymore," Alade says, while "Muundo" – an artistic style created by Láolú Senbanjo comprising lines, symbols and patterns – visualises the public’s determination to end malaria within a generation through imagery of a boxer fighting in the ring.
The campaign first launched across Africa in February and will be rolled out globally on World Malaria Day (25 April). The work was created by Daniel Sytsma, Kika Douglas, Sam Souen and Daniel Bunde. It was developed by a coalition of organisations including the African Leaders Malaria Alliance (ALMA), the African Union Commission, The Bill & Melinda Gates Foundation, Impact Santé Afrique, Malaria No More UK, RBM Partnership to End Malaria and Speak Up Africa.