Malaria No More UK has released an online trailer for a fictional vampire film to raise awareness of its aim to help end deaths from malaria by 2015.
Created by Red Bee Media, the 90-second trailer for ‘The Hunting Moon’ features four British students travelling in Africa whose journey turns sour as they realise people around them are dying from an invisible killer.
Users are encouraged to visit the microsite www.TheHuntingMoonMovie.com , where it is revealed that malaria is the secret killer and that the project is a promotion for the organisation. The Sun and Sky Movies websites are promoting the upcoming ‘film’.
Additionally the trailer was seeded by The 7th Chamber across key online sites.