Malcolm Moore Deakin has been awarded the above-the-line creative
task for the Terrence Higgins Trust without a pitch.
The agency will develop a campaign to commemorate the 20th anniversary
of the THT. It is 20 years since the death of Terrence Higgins - the
first person to die from AIDS in the UK.
The campaign will focus on the stigma associated with being HIV
positive, and aims to chip away at the prejudice that often leads to
discrimination against HIV sufferers - many choose to conceal their HIV
status for fear of the possible consequences.
This is the second time Tony Malcolm and Guy Moore have worked with the
THT. While at Simons Palmer Denton Clemmow Johnson they wrote and art
directed the 60-second cinema commercial "knobs in space".
Ed Chilcott, Malcolm Moore's account director, commented: "Addressing
the issue of stigma in HIV without fuelling the problem is a very
challenging brief. With so much else grabbing the world's headlines, HIV
has become something of a forgotten battle within the media. Charities
such as THT are working tirelessly to keep the issue alive, so we are
delighted to have the chance to work with them."
In October, Glue London, the digital advertising agency, won the digital
creative account for the THT. Glue, which also took the account without
a pitch, will develop an online fundraising campaign to launch in
In April, the THT launched a campaign, with creative by Felton
Communication, targeting the African community in Britain to challenge
the stigma associated with testing for HIV.