Malcolm Moore Deakin wins Terrence Higgins Trust task

Malcolm Moore Deakin has been awarded the above-the-line creative

task for the Terrence Higgins Trust without a pitch.



The agency will develop a campaign to commemorate the 20th anniversary

of the THT. It is 20 years since the death of Terrence Higgins - the

first person to die from AIDS in the UK.



The campaign will focus on the stigma associated with being HIV

positive, and aims to chip away at the prejudice that often leads to

discrimination against HIV sufferers - many choose to conceal their HIV

status for fear of the possible consequences.



This is the second time Tony Malcolm and Guy Moore have worked with the

THT. While at Simons Palmer Denton Clemmow Johnson they wrote and art

directed the 60-second cinema commercial "knobs in space".



Ed Chilcott, Malcolm Moore's account director, commented: "Addressing

the issue of stigma in HIV without fuelling the problem is a very

challenging brief. With so much else grabbing the world's headlines, HIV

has become something of a forgotten battle within the media. Charities

such as THT are working tirelessly to keep the issue alive, so we are

delighted to have the chance to work with them."



In October, Glue London, the digital advertising agency, won the digital

creative account for the THT. Glue, which also took the account without

a pitch, will develop an online fundraising campaign to launch in

November.



In April, the THT launched a campaign, with creative by Felton

Communication, targeting the African community in Britain to challenge

the stigma associated with testing for HIV.