Malibu, the coconut-flavoured rum drink owned by Pernod Ricard, has launched a content hub on YouTube on which it will air a reality show. AnalogFolk devised the campaign, which asks to people curate more than 100 summer experiences (for instance, "moonwalk the equator" and "haggle in a bazaar") to help create a definitive list. The list will then be incorporated into a reality series that will be broadcast on the YouTube channel. To promote the campaign, Malibu has also released a short film, airing on YouTube and video-on-demand, that uses One Republic’s Life In Color as the soundtrack. The work was created by Dan Noller and Danielle Melia. The film was produced through Pulse Films.
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