Malibu, the coconut-flavoured rum drink owned by Pernod Ricard, has launched a content hub on YouTube on which it will air a reality show. AnalogFolk devised the campaign, which asks to people curate more than 100 summer experiences (for instance, "moonwalk the equator" and "haggle in a bazaar") to help create a definitive list. The list will then be incorporated into a reality series that will be broadcast on the YouTube channel. To promote the campaign, Malibu has also released a short film, airing on YouTube and video-on-demand, that uses One Republic’s Life In Color as the soundtrack. The work was created by Dan Noller and Danielle Melia. The film was produced through Pulse Films.
Executive creative director
Client partner (account director)
Social media account manager
Production company (promo film)
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.SUBSCRIBE