Maltesers "Bunny" by AMV BBDO

With no fewer than 75 days until Easter, Maltesers has partnered with Snapchat for a bunny-loving campaign.

As Snapchat’s first-ever AR scavenger hunt, the campaign calls for chocolate fans to "catch" Maltesers Bunnies which have escaped the Mars Wrigley factory and are "breeding like rabbits".

Bunny seekers can scan the Snapcode on Maltesers’ out-of-home posters for the chance to win £5,000, while in store, shoppers can win a day out by checking online if they have caught a bunny.

The campaign is also running across Instagram, Facebook and Snapchat. It was written by Alexander Smith and art directed by Edward East. The media agency is MediaCom.

Last year, Maltesers launched a campaign celebrating the enduring power of female friendships.


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