Maltesers "Isolation life" by AMV BBDO

Maltesers, the Mars Wrigley crunchy chocolate brand, is encouraging people to laugh together through the vicissitudes of the pandemic lockdown.

The latest ad from its "Look on the light side" campaign was shot through a video conference tool and covers themes such as balancing work life with young children, video dating and living alone. The ads will air across Channel 4's All4 and social media from today. The social media campaign will be supported by mental health charity Mind, signposting help for those for people struggling with isolation and anxiety. The work was created by Tim Riley, Jack Smedley and George Hackforth-Jones. 


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