Maltesers shines a light on maternal mental health in its campaign coinciding with International Women's Day.
It aims to encourage a more open dialogue about mothers’ mental health and takes a candid look at the spectrum of emotions that new mums experience.
Two ads depict humorous conversations between women who are grappling with the unexpected challenges of motherhood. In the first, a woman complains of her sore nipples while breast-feeding, while in the second a mother reveals her leaking breasts as her mother-in-law overstays her welcome.
Maltesers has a multi-year partnership with Comic Relief and, over the next three years, will donate to charities supporting maternal mental health. The Mars Wrigley brand is also running a social media campaign exploring the "lighter" and "darker" sides of motherhood.
The work was created by Verity Fenner, Vanessa Robinson, Jez Tribe and Dave Westland, and directed by Ally Pankiw through Partizan.