Mamas & Papas launches new catalogue direction

LONDON - Mamas & Papas, the global designer nursery brand from the UK, launched its new consumer catalogue for Spring Summer 2008 this week with a fresh new 'look and click and flick' version online.

"Our online strategy focuses on how customers can conveniently browse Mamas & Papas latest collection, including some products which haven't hit the stores yet, from the comfort of their home," said Kolleen Drury, director of home shopping and the e-catalogue.

"It focuses on how customers can conveniently browse Mamas & Papas latest collection, including some products which haven't hit the stores yet, from the comfort of their home," she said.

The Spring Summer 08 e-catalogue enhances the online browsing and shopping experience by allowing customers to view the entire catalogue without needing to download or print to a large PDF file.

The new e-catalogue also features increased product clarity through zoom and the ability to mark-up pages with personal notes as reminders for the next time a customer visits mamasandpapas.com.

"By February 2008, the catalogue will also be entirely linked to the online shopping basket to facilitate easy browsing as well as shopping. This is an exciting and customer friendly progression for our website and one we feel will enhance the online sales channel as more and more customers demand the ability to shop online with ease," added Drury.

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