Man stabs himself in new knife crime spot

LONDON - Abbott Mead Vickers BBDO has launched a hard-hitting new ad campaign for Tower Hamlets Borough Council, in a bid to persuade young residents not to carry knives.

The 50-second execution is based on research revealing that you are more likely to be wounded by your own blade if you carry a knife.

The action opens on a young man racing down the street being chased by an assailant. As the chase progresses, the viewer catches glimpses of the man's pursuer, but at the end of the ad, it transpires that his attacker is in fact himself.

The campaign, which is being seeded on YouTube, was written by Milo Campbell and art directed by Sonny Adorjan. Kevin Thomas directed the spot through Thomas Thomas.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content