Man Utd and Fujifilm in deal

Manchester United's global army of fans can order exclusive pictures of their heroes online following a deal between the club and imaging equipment company Fujifilm. The sponsorship, licensing and rights management agreement sees Fujifilm become United's official imaging partner at a time when players' image rights are commanding ever-greater usage fees. Under the long-term deal, worth a seven-figure sum, Fujifilm will have pitch-side boards as well as being a sponsor of the Manchester United Museum at Old Trafford. A range of co-branded imaging products will also be launched. United's players include Uruguayan Diego Forlan, Argentine Juan Sebastian Veron and England captain David Beckham.

Market Reports

Get unprecedented new-business intelligence with access to Campaign’s new Advertising Intelligence Market Reports.

Find out more

Enjoying Campaign’s content?

 Get unlimited access to Campaign’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content