The chief executive of PHD, Morag Blazey, has confirmed details of the agency's new management line-up, which is designed to support the agency as it builds a global network.
The business directors Daren Rubins and Jonathan Fowles have been promoted to the roles of managing director and executive director of planning respectively.
Fowles will work alongside Louise Jones, the executive strategy director, on evolving PHD's product offering. He will also run a newly created team of 13 strategists, working across six areas that will sit at the heart of the agency.
He will effectively be replacing Mark Holden, who is moving to a new international role to help develop the PHD network. Blazey said: "Mark's job is to ensure everything is built in the shape of PHD. It all has to look and feel like PHD London."
Holden will still report to Blazey, but he will also work closely with PHD's regional chiefs, including Hilary Jeffrey, the chief executive of PHD in Europe, the Middle East and Africa. PHD has no immediate plans to replace David Pattison, its worldwide chief executive, who is expected to leave the agency in March.
The structure is designed to create momentum in London, and help Fowles and Jones to create ideas that can be rolled out across the network.
Rubins, who has been with the agency for six years, and who previously worked at MediaVest, will take on the day-to-day running of PHD London, while Blazey will focus more on PHD's forward strategy and on the links it has with other Omnicom Media Group agencies.
PHD is currently rolling out agencies across key markets, but has yet to land its first global client. It won Unilever in Central and Eastern Europe and is currently pitching for the global Philips Electronics business.