Mango targets office women through Stylist magazine

High street fashion brand Mango is to partner with Shortlist Media's Stylist magazine for a series of 11 advertorials, which will include a competition to "bring a style party to your office".

Mango: kicks off 'work it' campaign in Stylist
Mango: kicks off 'work it' campaign in Stylist

The advertorials will be backed up by social activity through Mango’s Facebook page and through Twitter feeds. Mango and Stylist will hold 20 events in offices for winners of the competition.

The campaign kicked off with an event at London’s Regent Street Mango store.

Glenda Marchant, publisher of Stylist, said: "‘Trying to balance dressing on trend with looking smart and business like is not always easy and the Mango range is helping women to achieve that difficult balance.

"Stylist is a magazine that is read by young professional women with an emphasis on career as well as being a fashion magazine, so we felt that mango’s whole idea fitted perfectly with the Stylist brand"

This is the first major activity for the Mango brand since Mindshare picked up the £1m media panning and buying account in December last year.

Omnicom agency M2M has held the business since 2006, when it took the account from Vizeum in a pitch that also included Mindshare and Starcom MediaVest Group.

Stylist is a free magazine, sister title to ShortList, and was set up in September 2009.

The advertorials will be backed up by social activity through Mango’s Facebook page and through Twitter feeds. Mango and Stylist will hold 20 events in offices for winners of the competition.

Earlier this week, ShortList Media announced the launch of a daily email news service called Emerald Street in conjunction with Stylist.

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