Manning Gottlieb OMD, MediaCom and PHD head the field in the shortlist for this year's Thinkbox TV Planning Awards, each with three shortlisted entries.
The awards, run in association with Campaign and Media Week, recognise and highlight the inspired use of TV. The winners will be revealed at Vinopolis in London on 1 July.
As well as Manning Gottlieb OMD, MediaCom and PHD, the other shortlisted agencies are: MEC; Carat; Abbott Mead Vickers BBDO; AdConnection; UM London; Initiative and M/SIX.
The judges include: Jonathan Allan, the sales director at Channel 4; Rebecca Moody, the chief strategy officer at Ogilvy & Mather; Paul Knight, the chief operating officer at Manning Gottlieb OMD; Maisie McCabe, the deputy editor of Campaign; and the Thinkbox chair, Tess Alps.
They will convene in early May to decide on the final winners.
Alps said: "With such a high standard of entries, shortlisting was only ever going to be a challenge. From spots to sponsorships to VoD to interactive to content to social… we had it all this year, but if I could single out one theme in particular it is the strong spirit of collaboration between brands and broadcasters."
The Thinkbox TV Planning Awards Shortlist 2015
Best use of TV innovation
MediaCom for Capitol Records: Sam Smith live
MediaCom for Coca-Cola: Share a Coke and 4oD
MEC for Paramount: Transformers: Age of Extinction
PHD for Warner Bros: The Lego Movie Ad-Break
Best use of TV in an integrated campaign
OMD for Citroen: Capturing Cactus curiosity
Manning Gottlieb OMD for John Lewis: Monty the Penguin
Carat Manchester for Pets at Home: People Purr Over Pawesome Pets
PHD / AMV BBDO for Sainsbury's: Christmas is for sharing
Best newcomer to TV
Carat for Captain Morgan: Captain Morgan finds fame on Dave
AdConnection for LeasePlan Go: Leaseplan Go launches in the B2C market
OMD for SSE: Switching the nation on to SSE
Best ongoing use of TV
UM Manchester for Aldi: How a small change achieved a huge difference
Manning Gottlieb OMD for John Lewis: Putting TV at the core of communications
Initiative for Quorn: Quorn’s TV-fuelled growth
Manning Gottlieb OMD for Specsavers: Should've gone to Specsavers
Best use of sponsorship and content
MediaCom for The Home Office: This is abuse
PHD for Mondelez International/Cadbury: Spreading Christmas joy with ITV
M/SIX for The Times: The Times takes Homeland hostage