Manning Gottlieb Media has pocketed the pounds 500,000 brief for
Kinko’s, the US-owned office equipment company which recently launched
in the UK.
Managing partner Colin Gottlieb said he was in the process of putting
together the team to work on the account.
Kinko’s - named after its founder whose bright red shock of hair is said
to resemble a clown of the same name - has outlets in London’s High
Holborn and Mortimer Street and is about to launch a third. There are
plans to eventually roll out 100 stores across the country.
The stores contain a range of office supplies, from straightforward
stationery and poster printing to video conferencing facilities, and are
open around the clock, seven days a week.
Gottlieb said the team would put the pre-Christmas budget into London
media. A large chunk is expected to be spent in Associated Newspapers’
Metro. Associated will welcome the business, given that several agencies
have recently protested against a Metro rates hike by threatening not to
place ads in the title.
He said: ’It’s quite an extrovert brand with a huge amount of
information to communicate. There is a website in the US but not in the
UK so we will try to get a functional one set up.’
Kinko’s is not thought to have held a pitch for the account. The company
is 50 per cent owned by Virgin, one of MGM’s biggest clients, and its
creative work is handled by TBWA GGT Simons Palmer, a key partner of
MGM.
