Manning Gottlieb wins Starbucks media strategy and buying tasks

- The coffee chain Starbucks has appointed Manning Gottlieb Media to handle its media strategy and buying.Manning Gottlieb Media won the business after Starcom Motive was forced to resign the account because of a conflict with McDonald's, which owns the rival coffee chain Aroma.

- The coffee chain Starbucks has appointed Manning Gottlieb Media to handle its media strategy and buying.Manning Gottlieb Media won the business after Starcom Motive was forced to resign the account because of a conflict with McDonald's, which owns the rival coffee chain Aroma.

Starbucks spent £500,000 on advertising over the past year, the largest spend of any coffee shop chain. It is expected to increase its spend to fight off competition from the likes of the Seattle Coffee Company.

Manning Gottlieb Media has been appointed ahead of a Christmas ad campaign to support Starbucks' range of products. The agency is developing a Christmas promotion for Starbucks to coincide with the advertising.

Hilary Taylor, a director at Manning Gottlieb Media, said: "Starbucks was attracted to us because we talked about our work with Nike, Virgin and French Connection and the idea of going beyond conventional media. It was also very interested in building partnerships and not just buying space."

Starbucks' advertising is handled by Fallon, which will produce the upcoming Christmas campaign. It has so far produced campaigns for Starbucks' Frappuccino and Caramel Macchiato brands.

Starbucks, like other coffee shop chains, is expected to grow in coming years. There are more than 1,500 coffee shops in London alone.

In August, Starbucks announced a partnership with Sainsbury's to open coffee shops in six of Sainsbury's stores across the UK as coffee becomes increasingly popular out of the home.

Recent advertising for Starbucks has played on the idea of coffee being fashionable. Fallon's work on the Caramel Macchiato product played on the fad of caramel being touted by food critics as autumn's most popular flavour.



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