Manning Gottlieb and WTCS win apprenticeship brief

LONDON - Manning Gottlieb OMD and Walsh Trott Chick Smith have triumphed in the pitch for the government's modern apprenticeships scheme.

The pitch, run through COI Communications, saw WTCS and MG OMD paired against BMP DDB and Starcom MediaVest. The account is worth an estimated £3m with the first part of the campaign due to break in February.

The victorious agencies will be expected to produce a campaign for the Learning & Skills Council, the governmental body responsible for planning and funding all post-16 non-university education and training in England.

The campaign aims to increase the number of modern apprenticeship places in those sectors, such as healthcare and hospitality, that have not traditionally been seen as modern apprenticeship employers. The agencies are also expected to demonstrate the benefits that a modern apprentice's enhanced skills and capabilities can have on an employer's bottom line.

The government vowed to increase the number of young people in modern apprenticeships to 320,000 as part of its initiative to ensure young people have vocational skills before they leave education.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content