Manpower takes on Publicis to conduct major ad initiative

Manpower, the world’s biggest employment services group, has picked the Publicis group to handle its advertising, backed by a reported multi-million-pound budget.

Manpower, the world’s biggest employment services group, has picked

the Publicis group to handle its advertising, backed by a reported

multi-million-pound budget.



The appointment follows a four-way pitch announced last month. It ends

Manpower’s ten-year association with GGT and marks the start of a major

TV, press and direct marketing initiative.



The business will be handled jointly by the Publicis agency and Publicis

Dialog, the group subsidiary set up earlier this year to broaden its

direct marketing operation.



The group’s pitch, led by its chairman, Rick Bendel, and Fred Kuys, who

heads the Dialog operation, was presented to Manpower’s joint UK

managing directors, Maureen Muffling and Maggie Bell, and its marketing

chief, Deborah Wylie.



Kuys commented: ’Manpower felt our approach to the brief was better than

anyone else’s and was impressed by our experience of service

industries.’



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