Manscaped "The lawnmower 4.0" by Hell Yeah!

Manscaped has launched its first international campaign with a 60-second ad that uses snooker apparatus as a visual metaphor for the male private parts.

The ad features British comedian Charlie Partridge in a snooker hall, extolling the advantages of smooth balls, both in snooker and in life.

The campaign, created by Dulcie Cowling and George Nixon with comedy writer Spencer Brown, and produced by Studio Yes, will run across the UK, Australia and the US. It will launch online, with TV and outdoor elements to follow. 

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