MediaVest is parting company with its head of press, Marc Bedwell,
as part of a series of redundancies across the agency.
The agency's research and insight director, Keith Donaldson, is also
included in a total of six redundancies, which are believed to include
two job losses in the planning department. Neither Bedwell nor Donaldson
are believed to have a job to go to.
The management of MediaVest's press department is likely to pass to
Andrew Smith, who was promoted to the new role of head of press, radio
and cinema buying in July. At the time, Bedwell retained operational
control of the press department.
Radio had been taken from Bedwell's control and handed to Smith in July
Bedwell is the second high-profile figure to depart the agency in the
past month. The deputy managing director, Nick Theakstone, resigned in
September to take the newly created post of investment director at
The redundancies come as a response to what has been a tough year for
MediaVest, which has been exacerbated by recessionary economic
conditions sweeping the market.
In early July, the agency lost its £18 million Barclays account to
its sister agency, Starcom Motive, after a pitch including OMD UK and
MediaVest was not available for comment as Campaign went to press.