Marcantonio set to quit job at IPG

Alfredo Marcantonio, the veteran creative director, has quit his role on General Motors at the Interpublic Group after a year in the job.

Alfredo Marcantonio, the veteran creative director, has quit his

role on General Motors at the Interpublic Group after a year in the

job.



Marcantonio, who enjoyed the lengthy title of IPG’s creative director

for the GM Europe brand group, was given the difficult task of pulling

together the Lowe group and McCann-Erickson, the sister and rival

Interpublic agencies, to enable them to work harmoniously on the GM

Europe account.



He was hired after the shock appointment of Rainey Kelly Campbell Roalfe

to launch the new Vauxhall/Opel Astra across Europe - a task that should

have gone to the Interpublic agencies.



In the past year, no further GM business shifted beyond the IPG

agencies, and evidence of Marcantonio’s activities can be seen in the

new Vectra commercial, which features a tour around Europe’s

capitals.



Marcantonio said: ’The relationships are much better now. So, there’s no

real ongoing job now the two networks are working well together. They

don’t really need me around. I’ve done what I can do, and there’s a lot

of travelling involved.’



Marcantonio had recently spent much of his time in Eastern Europe. It is

not clear exactly when he will leave his post, but he is set to stay in

the industry and take another mainstream job.



Marcantonio’s varied career has included stints as a client at

Volkswagen and an account man at Marsteller.



He was a creative director at both Lowe Howard-Spink and WCRS Mathews

Marcantonio, and his most recent job before joining IPG was at Abbott

Mead Vickers BBDO, working as a senior creative on some of the agency’s

difficult accounts.



Jerry Judge, chairman of the Lowe group worldwide, said: ’Alfredo is a

wonderful bloke who communicates with clients beautifully. He absolutely

loves advertising. We’re very sad someone else will benefit from his

talent.’



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