Just Media has landed the planning and buying task for March First,
the global e-commerce consultant.
March First is planning a ’seven figure’ rebranding campaign in Europe
as part of a worldwide awareness-building exercise.
Jacqui Seddon, associate director, has planned two bursts of
The initial campaign broke on 12 June and is running for a month in
British, French and German markets. It focuses on outdoor and selected
European business titles such as The Economist and Faz.
The September advertising drive will also be pan-European and will run
until the end of the year.
Seddon said the strategy had yet to be decided but would include
outdoor, print and possibly TV. She is also considering focusing on
specific sectors, such as finance.
March First designs, builds and supplies integrated websites and
Seddon will be assisted by two planner/buyers who will be assigned to
the account from Just Media’s existing media team.
March First is targeting senior business managers and is keen to forge
business links with dotcom start-ups and blue-chips that want to update
their websites or get e-commerce capability.
The company was formed from the merger between USWeb/CKS and
Whitmann-Hart. The advertising activity is the first stage of rebranding