Marco Bertozzi takes MD role at VivaKi Nerve Center

LONDON - VivaKi, the media arm of Publicis Groupe, has appointed Marco Bertozzi as the managing director of its VivaKi Nerve Center for EMEA.

Marco Bertozzi: takes managing director role
Marco Bertozzi: takes managing director role

He replaces Fred Joseph, who has been promoted to the new role of global chief digital officer for the Publicis network ZenithOptimedia.

Bertozzi, a former head of digital at ZenithOptimedia and commercial director of Zed Media, is returning to Publicis after a two-year stint as the director of advertising at TMP Worldwide, the recruitment ad company.

VivaKi's Nerve Center aims to develop new technologies for Publicis agencies.

VivaKi was created by Publicis in 2008 and one of its stated goals, alongside achieving greater buying scale, is to develop ways of working with online media owners and social networks.

Last month, Nick Burcher, another former Zed Media director, joined VivaKi Nerve Center as its head of social media and audience messages, EMEA.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content