Marie Claire has made three sales appointments and has revealed its
June ’body edition’ featuring two different front covers.
Senior sales executive Helen Joyce has been promoted to fashion manager
following Laura Makin’s promotion to advertisement manager on Woman’s
IPC Southbank ad director Clare Dove said Joyce’s appointment was
crucial to re-enforcing Marie Claire’s reputation for fashion in the
face of new competition in the women’s market.
Liz Liston has been poached from She and Caroline Wood has been lured
from Dove’s former employer, Gruner & Jahr. Both join as senior sales
executives. They will report to ad manager Jane Reynolds, another ex-G&J
employee hired by Dove earlier this year.
Dove said Marie Claire’s immediate sales objective was to drive
development categories and revive those where the magazine has lost
share in recent times, such as watches and jewellery.
Georgia Lacey, who was recruited from the Radio Times earlier this year
to head a five-strong business development unit, has a remit to drive
the motoring and retail categories. Dove claimed the unit’s efforts were
already showing results.
The June edition of Marie Claire has a ’body shape’ theme and two cover
executions. One half of the print run features Sophie Dahl on the cover
and the other stars Pamela Anderson. Editor Liz Jones has pledged to
stop using skeletal models in favour of those with a more natural body
shape. The coverline poses the question ’Is this the ideal body
The issue also has a 36-page ’Are you fit for the beach?’ supplement
sponsored by Kellogg, which was sold by IPC’s central sales unit.