Marie Claire boosts sales team

Marie Claire has made three sales appointments and has revealed its June ’body edition’ featuring two different front covers.

Marie Claire has made three sales appointments and has revealed its

June ’body edition’ featuring two different front covers.



Senior sales executive Helen Joyce has been promoted to fashion manager

following Laura Makin’s promotion to advertisement manager on Woman’s

Journal.



IPC Southbank ad director Clare Dove said Joyce’s appointment was

crucial to re-enforcing Marie Claire’s reputation for fashion in the

face of new competition in the women’s market.



Liz Liston has been poached from She and Caroline Wood has been lured

from Dove’s former employer, Gruner & Jahr. Both join as senior sales

executives. They will report to ad manager Jane Reynolds, another ex-G&J

employee hired by Dove earlier this year.



Dove said Marie Claire’s immediate sales objective was to drive

development categories and revive those where the magazine has lost

share in recent times, such as watches and jewellery.



Georgia Lacey, who was recruited from the Radio Times earlier this year

to head a five-strong business development unit, has a remit to drive

the motoring and retail categories. Dove claimed the unit’s efforts were

already showing results.



The June edition of Marie Claire has a ’body shape’ theme and two cover

executions. One half of the print run features Sophie Dahl on the cover

and the other stars Pamela Anderson. Editor Liz Jones has pledged to

stop using skeletal models in favour of those with a more natural body

shape. The coverline poses the question ’Is this the ideal body

shape?’



The issue also has a 36-page ’Are you fit for the beach?’ supplement

sponsored by Kellogg, which was sold by IPC’s central sales unit.



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