Marie Claire develops pilot for own TV series

IPC Magazines’ biggest-selling glossy title, Marie Claire, is being tested for a pilot TV series in the UK, as the company plans to be one of the first to take advantage of new masthead TV programming regulations.

IPC Magazines’ biggest-selling glossy title, Marie Claire, is being

tested for a pilot TV series in the UK, as the company plans to be one

of the first to take advantage of new masthead TV programming

regulations.



Marie Claire, which celebrates its tenth birthday in the UK this month,

is working with the magazine’s parent company in France to produce a

pilot with a view to launching a series. The content is likely to have

both UK-focused and international content, in line with the global

nature of the Marie Claire brand.



Chris Boyd, the managing director of IPC Southbank, admitted: ’It looks

like things will happen quite soon with Marie Claire.’



IPC Southbank is also considering the possibility of developing masthead

programming from its home interest and teen magazine portfolio. Boyd

said: ’There are some quite serious plans for Ideal Home, the big brands

and some of the teenage brands.’



It has also emerged that the publishing giant is looking to develop

programming around its women’s and TV weeklies group titles. Linda

Lancaster-Gaye, the managing director of IPC’s women’s weeklies, said:

’We are quite far down the line on masthead TV. We are developing

something on Woman’s Own and there are a number of ideas we are

shaping.’



Sly Bailey, the managing director of the TV weeklies group, added: ’The

launch of digital TV will provide launch opportunities for IPC in the TV

listings market.’



Separately, Marie Claire has formed a joint venture with Freemans to

produce a catalogue of high street designer fashions, which is slated to

come out two or three times a year, depending on the success of the

first issue, due out on 28 August.



The book, which will not use the Freemans branding, will sport a Marie

Claire logo and draw on the journalistic expertise of the glossy

title.



Boyd said: ’It’s the first time we have got everyone involved in this

way. It’s a major venture for us.’



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