Marie Claire Health & Beauty recruits own ad sales team

Marie Claire Health & Beauty will get its own sales team as the magazine prepares to go monthly from July.

Marie Claire Health & Beauty will get its own sales team as the

magazine prepares to go monthly from July.



The IPC magazine, which was launched as a quarterly title in 1994, will

go monthly from July in order to attract more advertising and meet

reader demand in the buoyant health and beauty sector.



Lara Anderson joins Marie Claire Health & Beauty from contract publisher

Premier Magazines as advertisement manager. She will be assisted by two

sales executives.



Anderson said: ’IPC has decided we should go monthly because the readers

want it and the magazine misses out on advertising by publishing

quarterly. For example, a campaign for a brand like Speedo might be

running for just two months. We would get one page whereas our monthly

rivals like Zest and Shine would get two.’



Anderson said IPC plans to redesign the magazine, although it will

continue to be a 148-page book, running 40 pages of advertising. Most of

the advertising comes from cosmetics companies and health-food brands.

Anderson aims to bring in advertisers from other sectors.



Her team consists of Kate Thurlwell, also from Premier Magazines, who

joined last week, and Lisa James who was recruited from within the IPC

ranks.



Separately, Marie Claire also has a new advertisement manager. Jane

Reynolds joined earlier this month from Best, replacing Becky Gee who

went to Gruner & Jahr to work on a launch.



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