Marie Curie to create 'Garden of Light'

Charity Marie Curie will open a 'Garden of Light' in London, featuring 2,100 handmade daffodils on 1 March to celebrate the Great Daffodil Appeal 2017.

Marie Curie will create a 'Garden of Light' in London's Paternoster Square in March
Marie Curie will create a 'Garden of Light' in London's Paternoster Square in March

The Great Daffodil Appeal is Marie Curie’s biggest annual fundraising campaign, taking place throughout March and culminating in Daffodil Day on 31 March

Located in London's Paternoster Square, the garden will feature a series of pathways, weaving in and out of the daffodils, creating an environment for visitors to take a moment for personal reflection. Visitors will also be able to listen to audio stories of people who have benefitted from Marie Curie’s services.

The number of handmade daffodils represents the charity’s 2,100 nurses across the UK who provide care and support to people living with a terminal illness. The flowers will ‘grow’ from a series of mesh-infused stands and will illuminate each evening, symbolising the care provided by the nurses and the light they bring in the darkest hours.

The charity will be collecting donations at the garden and offering people a daffodil pin in return for a donation. 

The garden will be open in London for 12 days from 1-12 March. There will also be a 'Garden of Light' in Coracles in Carmarthen from 1-8 March, and another in St Andrews Square, Edinburgh from 16-18 March. 

More: In September, P&G and Superdrug staged a salon pop-up for Marie Curie. Last week Teenage Cancer Trust and Slash Football launched football experience.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @alison_ledger


Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now