Marie Curie "National Day of Reflection" by Saatchi & Saatchi London

Marie Curie is paying tribute to those who have died during the coronavirus pandemic with the launch of a National Day of Reflection, which is set to take place on 23 March - the first anniversary of the day on which the UK first went into lockdown.

Set to the tune of Supermarket Flowers by Ed Sheeran (a song written about the artist’s late grandmother), the spot begins as a man called Mark dances with his daughter, before showing a solitary photo of Mark’s suit. It goes on to commemorate those who have died during the pandemic, by showing everyday items that were significant to them, including sunglasses, a keyboard, a wheelchair and a record player.

The TV campaign launched alongside radio and digital activity, as well as 30- and 15-second versions of the film and a coffee table book that features objects left behind from people who died during the pandemic. 

The work was written by Sam Simmonds, art directed by George Coyle and Rodrigo Castellari, and produced by Prodigious. 

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