The Maritime & Coastguards Agency "in the water" by Abbott Mead Vickers BBDO

The Maritime & Coastguard Agency uses clips from a real emergency call in its new campaign. Abbott Mead Vickers BBDO created the ad, which was made in conjunction with the Department for Transport. The spot opens on a serene beach to the soundtrack of an emergency call from a young girl describing how three people have been washed out to sea. The ad was shot at Fraserburgh Beach in Aberdeenshire, where the emergency took place. It was written by Nicholas Hulley, art directed by Nadja Lossgott and directed by Thirtytwo through Pulse Films.

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