Mark Hunter's TBWA move - the full story

LONDON - Mark Hunter said his decision to join TBWA\London was prompted by the creative opportunity on offer at TBWA\London, and uncertainty over the management structure at Euro RSCG.

TBWA's newest team (l to r)...Matt Shepherd-Smith, Mark Hunter and Tim Lindsay
TBWA's newest team (l to r)...Matt Shepherd-Smith, Mark Hunter and Tim Lindsay

Hunter resigned from Euro RSCG London yesterday. He has a six-month notice period in his contract.

TBWA\London has hired the executive creative director at Euro RSCG London, as its new executive creative director.

Hunter said: "At TBWA, what you get is a place that is now, and has always been, incredibly creatively ambitious. One of the main reasons I’m joining is genetics. It’s in the DNA at TBWA and that infects everyone.

"I need to get back into that kind of environment because it is where I feel most comfortable."

Hunter will work with clients including Adidas, PlayStation and Nissan, leading a creative department that is similar in size to Euro RSCG. He will work alongside Matt Shepherd-Smith, the TBWA\London chief executive.

His exit from Euro follows that of Mark Cadman, the former chief executive, who left in December. Instead of replacing Cadman, the agency split his responsibilities between Russ Lidstone, the chief strategy officer, and Hunter.

Lidstone will now head the agency, with the chairman, Gerry Moira, as the acting executive creative director.

TBWA\London has been looking for an ECD since the departure of Steve Henry last July.

Since Henry’s exit, Al Young has fulfilled his responsibilities as the deputy executive creative director.

In February, the agency offered the ECD job to Paul Silburn, the joint executive creative director at Saatchi & Saatchi, but he turned the role down.

Before joining Euro RSCG London in 2007, Hunter worked at Wieden & Kennedy Amsterdam and Bartle Bogle Hegarty.    

Tim Lindsay, the TBWA\ Group president UK & Ireland, said: "The TBWA network’s objective is to be in the top ten creative companies in the world.

"London has to make a disproportionate contribution to that and we’ve now got the team we need in order to start delivering."