Mark Mullen moves from First Direct to senior HSBC Bank Middle East role

LONDON - Mark Mullen has left his position as head of marketing at HSBC-owned First Direct to take up a senior marketing role at HSBC Bank Middle East.

Mark Mullen, HSBC
Mark Mullen, HSBC

First Direct's head of brand communications, Lisa Wood, will take responsibility for the direct bank's marketing on a temporary basis, with a full-time replacement to be appointed in the next six weeks.

Since the departure of HSBC UK marketing director James Boulton in February, Mullen had been reporting directly to the UK head of customer propositions, Carlos Wanderley.

Last year, Mullen oversaw the launch of First Direct's customer-recommendations website, Little Black Book.



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content