Market Research Society prepares for 50th annual conference

LONDON - The Market Research Society's (MRS) 50th annual conference is to be held on March 21-23 at the Hilton Brighton Metropole. Keynote speakers will include Jonathon Porritt, founder director of Forum for the Future and Richard Reeves, the co-founder of Intelligence Agency.

Research 2007: The Next Fifty Years will tackle some of the major issues facing businesses including climate change, social disintegration, recruitment, stress and the emerging 'science of happiness'. The conference will be a mixture of presentations, interactive seminars and panel discussions.

Richard Reeves, author of 'Happy Mondays: Putting the Pleasure Back into Work', is one of the 'happiness specialists' who made the BBC2 observational documentary 'Making Slough Happy'. He gives the final morning's keynote address on happiness and ethics.

Jonathon Porritt is an eminent writer, broadcaster and commentator on sustainable development. He established Forum for the Future in 1996 and it is now the UK's leading sustainable development charity with over 100 partner organisations. He will discuss the issue of environmentally friendly business and industry on the final day.

Neil Swan, co-chair of Research 2007, said: "We've got top thinkers sharing fascinating ideas and enlightening experiences, helping us to understand not just what's useful now, but also what's going to enable research to make businesses more successful in the years to come."

The conference will be carbon neutral, with the Market Research Society donating the equivalent of the event's carbon footprint to invest in renewable energy.

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