Marketel media arm joins Universal McCann in Canada

The media department of Marketel, one of Quebec's top five agencies, has joined the M2 Universal Canada network, and will operate under its parent company Universal McCann.

The media department of Marketel, one of Quebec's top five agencies, has joined the M2 Universal Canada network, and will operate under its parent company Universal McCann.

Marketel is 49% owned by McCann Erickson Worldwide and the addition of its media department to the M2 network gives it a national network.

Interpublic's billings in Canada through its M2 Universal, Initiative Media, Ammirati Puris and Marketel agencies are around $455m.



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