Marketers with boardroom ambitions must be prepared to be held to account

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we look at the skills and competencies required to keep marketing at front of mind in the boardroom.

In this video, produced in partnership with creative agency Team Darwin, we speak to Hilary Cross, director of marketing and communications at Macmillan Cancer Support, Jeremy Ellis, marketing director at TUI/Thomson, and Matt Hunt, marketing director at Hovis.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content