Marketers debate brand issues at Barcelona sports forum

Marketers, commercial executives, and sporting luminaries discussed some of the most pressing and pertinent issues faced by sports stakeholders, at last week's Global Sports Forum in Barcelona, organised by Havas Media.

Sophie Goldschmidt: RFU's chief commercial officer
Sophie Goldschmidt: RFU's chief commercial officer

Themes discussed at the event included 'The Role of Philanthropy in Sport', 'Sport and Entertainment, Bridging the Gap' and 'Event Bidding: What it takes to win, what it means to lose'

The event was held between 7-9 March at the Congress building in Barcelona and included interviews with Lord Coe and Eric Cantona.

On the video here, three top marketers Thierry Weil, marketing director Fifa, Sophie Goldschmidt, RFU's chief commercial officer and Amy Lupo, senior director, marketing & content ESPN, discuss some of the brand sponsorship issues around their own sports.

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