How marketers can find the perfect blend of efficiency and effectiveness

As Procter & Gamble goes back to basics to kick-start revenue growth, Campaign asks four leading marketers how best to achieve the winning combination of efficiency and effectiveness.

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OOH 'boosts market share by a third', claims new Rapport and IPA study

1 OOH 'boosts market share by a third', claims new Rapport and IPA...

Out-of-home advertising can boost market share by more than a third, according to a new report written by marketing analyst Peter Field.