Marketers invited to apply for voluntary redundancy at Jaguar Land Rover

Carmaker aims to cut global workforce by 4,500.

Marketers invited to apply for voluntary redundancy at Jaguar Land Rover

Jaguar Land Rover will cut its global workforce by 4,500 in an attempt to make £2.5bn in savings over the next 18 months. The move is part of a transformation plan known as "Charge and accelerate".

This will begin with a process of voluntary redundancies for UK staff that a spokeswoman said would be open to all employees, including in marketing. There are no targets for which sections the job cuts will come from.

Ralf Speth, chief executive of Jaguar Land Rover, said: "We are taking decisive action to help deliver long-term growth in the face of multiple geopolitical and regulatory disruptions, as well as technology challenges, facing the automotive industry.

"The ‘Charge and accelerate’ programme combines efficiency measures with targeted investment, safeguarding our future and ensuring that we maximise the opportunities created by growing demand for autonomous, connected, electric and shared technologies."

A spokeswoman for Spark44, the global creative agency partly owned by Jaguar Land Rover, admitted the changes could also lead to job cuts there.

"We continue to work closely to identify the most effective and efficient ways to work together to drive growth for the Jaguar and Land Rover brands," she said. "Over the next 12 months we will implement changes that ensure we continue to support Jaguar Land Rover’s sustainable, long-term profitable growth and build stronger foundations for future agency growth."

Ford has also announced a restructuring plan today that will see thousands of jobs cut across Europe. The US company would not provide details on which parts of the business these would come from, but a spokesman said there would be a "reduction of surplus labor across all functions – salaried and hourly".