Marketers must tell their boards '60% of programmatic spend is wasted'

Ebiquity has urged marketers to face up to the fact that 60% of their programmatic ad spend is being wasted because of the "ever more complex" media supply chain and problems with fraud and viewability.

by Gideon Spanier
Viewability: 'eroding' links between advertisers and publishers, according to Ebiquity
Viewability: 'eroding' links between advertisers and publishers, according to Ebiquity

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