The move marks the first time that Marketing has celebrated inspirational women in digital marketing and follows on from the success of its established Power 100 and Power 100 Next Generation platforms.
We believe the industry has a unique opportunity to address the huge retention issue regarding women in digital
The Digital Mavericks initiative aims to celebrate women who are building success on their own terms in the still male-dominated world of digital marketing.
Rachel Barnes, editor of Marketing, commented: "We believe the industry has a unique opportunity, not only to encourage more women into the digital sector, but also to address the elephant in the room: the huge retention issue regarding women in digital."
According to research from the US Bureau of Labor Statistics and Harvard Business Publishing, via the National Center for Women and Information Technology, a staggering 56% of women quit the US tech sector by mid-career.
In line with this, Digital Mavericks is seeking to celebrate the achievements of women in digital marketing at this crucial stage of their career.
Our own research has shown that many of our readers, instead of being inspired by the wealth of lists celebrating the achievements of today’s marketing leaders, in fact feel demotivated by them. We want to provide an alternative by seeking out women who have achieved success on their own terms.